Avatar the Last Airbender Plush Toys: Verified Sizes, Prices, and Which Characters Actually Exist

If you’ve got an Avatar fan at home, you’ve probably already discovered the annoying part: the plush toys exist, lots of them, but they live on three different websites with three different sets of rules. Appa is at the Nickelodeon store and Kidrobot and Youtooz, in three different sizes. Momo is at three brands too. And the one character your kid actually asked for? Might not exist in plush at all.

I dug through every documented listing so you don’t have to open twelve tabs. Here’s the full picture: which characters come in plush, and what sizes and prices are actually published (fewer than you’d hope). Quick context for why there’s suddenly so much of it: Avatar: The Last Airbender turned 20 this year, and Nickelodeon brought a big merch program to New York Comic Con and San Diego Comic-Con 2025 with partners Kidrobot, Jazwares, and Youtooz, whose site already gathers the Avatar: The Last Airbender plush toys in a dedicated collection. That program is why the plush lineup keeps growing into next year.

Appa plush sizes compared: 9, 18, and 30 inches

Appa comes in three documented sizes, and the right one depends on where it’s going to live: a desk, a bed, or a whole corner of a room.

The 9-inch Youtooz Baby Appa, $30

This one’s the conversation piece. Baby Appa sits there holding a bright red apple with all four arms, and the apple detaches via magnets hidden in the apple itself and two of his arms. The listing frames it as an “Appa-sized” apple for a Sky Bison, which is honestly a cute bit of design. It’s $30, which makes it the cheapest documented plush in the entire lineup and the easiest yes for a desk, a bookshelf, or a kid who wants something Appa-shaped without surrendering a mattress.

The 18-inch Appa: the default hug-sized one

This is the standard Appa in the official Nickelodeon Universe store’s Avatar category, and it’s the one I’d call the default if the request is “an Appa to cuddle.” Annoyingly, the store doesn’t list a price, so you’ll have to click through to see what it runs. There it is.

The 30-inch Appa: a whole decision, not a purchase

The 30-inch version is explicitly a Nickelodeon Universe store exclusive, twice the size of the standard one, and it’s the display statement piece of this entire market. No price published either. One thing worth knowing before you click buy: plush buyers routinely shop off a character photo and badly underestimate footprint. A 30-inch Appa is a room-fitting decision, not a shelf decision. Measure first, then order.

Buyer rule: Before ordering anything bigger than a shelf sitter, measure the actual landing spot — 30 inches fills a serious chunk of a kid’s room.

Aang, Katara, Zuko, and Sokka plush figures at the official store

All four core Team Avatar characters have plush figures at one verified retailer: store.nickelodeonuniverse.com. That makes it the one-stop shop if the goal is completing the set. The catch: the store doesn’t publish sizes or prices for any of these figures, which is frustrating but true. You’ll see them in the Avatar category alongside the Appa plushes.

• Aang has his own plush figure, and he also shows up in Kidrobot’s lineup (sometimes riding Appa, see below).
• Katara has a plush figure at the official store, and she’s in the Kidrobot collection too.
• Zuko has a plush figure at the official store. No documented plush for him anywhere else.
• Sokka has a plush figure at the official store, plus a Kidrobot version.

Kidrobot’s premium Avatar plush collection

Kidrobot runs its own premium ATLA plush program in partnership with Nickelodeon, sold at kidrobot.com. The documented lineup includes Appa (with Aang), Aang on his own, Momo, Sokka, and Katara, with the collection teasing “and more.” The organizing idea is the four nations of the Avatar world, the Water Tribe, Earth Kingdom, Fire Nation, and Air Nomads, reuniting in one collection, which is a nice bit of framing even if it doesn’t tell you much about the fabric.

Here’s the honest part: there’s no pricing or material data published for this line, so nobody can fairly declare it “better” than the official store versions. The difference is positioning. Kidrobot sells directly and markets these as a premium collection; the Nickelodeon Universe store is the official catalog. If “premium” matters to you or your giftee, that’s the line to look at, but go in knowing the listings don’t give you much to compare.

Youtooz plush: Ronin Momo and the material specs nobody else publishes

First, the money answer, since it’s the clearest fact in this whole market: the only published plush prices anywhere in this lineup are the two Youtooz plushes at $30 each. The official store listings never show prices, and Jazwares’ published $4.99 to $16.99 range covers their figures, not plush. So if you saw a price elsewhere, it didn’t come from the manufacturer.

The star here is Ronin Momo, a 9-inch samurai-styled take on Momo: blue robes and sandals, a katana in each hand, furrowed brows, and a top bun of hair. It’s genuinely funny and a lot more specific than “Momo plush.”

On quality, this is the only spot in the entire market with real construction specs: both Youtooz plushes are soft minky with faux fur accents, filled with 100% PP cotton. That’s the only documented material information for any ATLA plush right now. Kidrobot and Nickelodeon Universe don’t publish theirs, so I won’t pretend otherwise or hand you generic “check the stitching” advice.

One more thing worth knowing: both Youtooz plushes debuted around San Diego Comic-Con 2025 as non-exclusives. That means wider availability later, not convention-only scarcity. If you missed the convention window, waiting for a wider release is a normal option, not a mistake.

The Legend of Korra plush: yes, Naga exists

If you’re on the Korra side of the fandom, there’s one documented plush: Naga, Korra’s polar bear dog, sold at store.nickelodeonuniverse.com. Oddly, it’s listed inside the ATLA category rather than a separate Korra section, so it’s easy to miss. It’s the only Korra-side plush in anything I reviewed. No size or price is shown on the listing.

Momo plush options: three makers, three very different takes

Momo is the character with the widest spread, and the right pick depends on what you want it for.

• Kidrobot’s Momo is the standard version in the four-nations collection. No published price or size.
• Youtooz’s Ronin Momo is the 9-inch samurai at $30, with the only real spec sheet in the market: minky fabric, faux fur accents, PP cotton fill. The collector’s pick.
• Jazwares’ 12-inch Momo Squishmallows launches in 2026, and it’s positioned exactly where you’d guess: big, squishy, made for hugging.

One character, three brands, three sizes, three postures. That’s the whole value of comparing them instead of just buying the first Momo plush a search feed shows you.

Jazwares’ 8-inch Chibi Stylized Plush (2026)

Jazwares confirmed an 8-inch Chibi Stylized Plush for 2026, announced as part of the anniversary merch program at New York Comic Con. That’s as specific as the documentation gets: no price, no month, no final designs shown. So if you’re eyeing an available plush today and it’s not specifically a chibi-style purchase, don’t stall the whole decision on this one. Something better may or may not show up; the plush in front of you is real.

Youtooz x Hatsune Miku: Miku as Aang and Appa (2026)

And now the weirdest item in the pipeline: Youtooz’s ATLA x Hatsune Miku line, where Miku plush toys cosplay as Aang and Appa. It’s coming in 2026, with preorders via youtooz.com described only as “soon.” No dates.

This is where the classic collector trap kicks in, and it’s worth naming. After a big licensing announcement, people pause purchases of items they could actually buy today because something flashier got revealed. Then they discover the new product has no live listing yet. The tell is an item stuck between “revealed” and “preorder actually open.”

An announcement alone isn’t a reason to wait. If the Miku crossover is the thing you want, set a reminder to check youtooz.com and wait for the preorder to genuinely exist.

Where to buy Avatar plush, and what “exclusive” actually means

Before the list, a quick orientation: only three retailers have listings that actually check out, the big-box stores are a story of CAPTCHA walls and half-loaded pages, and “exclusive”, the word most likely to trigger a panic buy, applies to exactly one plush in this entire lineup. Here’s how each of those actually shakes out.

The verified channels

Three retailers check out: store.nickelodeonuniverse.com, kidrobot.com, and youtooz.com. Those are the ones with real, verifiable product listings.

The big-box caveat

You’ve probably searched Walmart or Target for the Appa plush. Here’s what I can tell you: the Walmart Appa plush page returned a “Robot or human?” CAPTCHA wall instead of actual product content, and the Target capture showed nothing but site navigation. So I couldn’t verify Walmart, Target, or Amazon availability or pricing either way.

That doesn’t mean they don’t carry it. It means the listings couldn’t be confirmed. The practical habit worth building: when a shopping feed shows you a price for licensed plush, click through and make sure the actual product page renders before you trust that number. CAPTCHA walls and half-loaded search pages are a recurring headache when you’re researching big-box licensed merch.

Red flag: A licensed plush listing that renders as a CAPTCHA wall or bare site navigation — no product page, no price you can trust.

Decoding “exclusive”

Marketers use this word loosely, so here’s the decode. The 30-inch Appa is a genuine single-retailer exclusive: it’s only at the Nickelodeon Universe store. But most convention-announced items aren’t like that. Nickelodeon’s own SDCC 2025 booth (#4113) split its lineup into exclusives, one debut item, and non-exclusives headed to wide retail later. And the limited-edition counts you sometimes see, like the Golden Aang figure’s 1-of-500 run, apply to figures and pins, never to the plush lineup.

Which leads to the mildly contrarian takeaway: waiting is often the smarter move. The scarcity panic around these plushes is usually unfounded, and “it’ll be gone” rarely survives contact with the actual availability tiers.

Which characters come in plush, and how to choose

Choosing here comes down to two questions: which characters actually exist in plush, and what you want the plush to do once it arrives. The map below answers the first, seven documented characters, plus the gaps worth knowing about before you promise your kid anything. The second gets its own routing guide right after.

The availability map

There’s documented plush for seven characters: Appa, Aang, Katara, Zuko, Sokka, Momo, and Naga. As for the gaps: no plush showed up for Uncle Iroh, Toph, or Azula at any of the stores reviewed. Iroh appears only as a pin design in Zen Monkey Studios’ 20th anniversary paint-splatter pin set, which is a shame because an Iroh plush would obviously sell. To be clear, these are gaps in what’s documented at the stores reviewed, not proof that nothing exists anywhere. But if your kid wants Toph specifically, you’re currently stuck explaining that.

Choosing by intent

Instead of adjectives, route by what’s actually documented:

• For display: the 30-inch exclusive Appa. It’s the statement piece, and it’s the only true single-retailer exclusive in the plush lineup.
• For cuddling: the 18-inch Appa, or wait for the 12-inch Momo Squishmallows in 2026 if big squishy hugs are the goal.
• For the tactile collector: the two Youtooz builds, since they’re the only ones that publish material specs (minky, faux fur, PP cotton fill).
• For the mashup collector: the 2026 Miku-as-Aang and Miku-as-Appa crossover, once preorders open.
• For gifting: the big Appa for impact, the smaller character figures when the gift needs to fit in a birthday-party-sized budget. A 30-inch Sky Bison is a wonderful gift and also a wonderful way to lose a corner of a bedroom.

That’s the whole map. Pick by size and intent, buy from a channel you’ve actually verified instead of a price you saw in a feed, and decode “exclusive” before paying for scarcity you don’t need. And since the anniversary program runs through 2026, treat everything above as a snapshot, not a ceiling: the chibi plush, the Momo Squishmallows, and the Miku crossover are all still coming.