Are Mom Blogs Still Popular in 2023?

Recognize this, ladies — the blogging world is constantly evolving, and you’re probably wondering if mom blogs are still popular in 2023. I get it! As a mother and blogger myself, with evidence that some mom blogs were pulling in substantial income back in 2017, ranging from $4k to $20k monthly, it’s a question worth exploring.

This blog post will take you on an enlightening journey into the current state of mom blogs; their popularity, potential profit margins, successful examples, and how-to guides on starting your own profitable venture.

Ready to dive in? Let’s explore this thrilling dimension together!

Key Takeaways

Mom blogs continue to be popular in 2023, providing a platform for stay-at-home moms to share their experiences and offer valuable advice.

Successful mom bloggers have shown the potential for significant income, with examples like Easy Baby Life earning over $4,000 per month and Swaddles n’ Bottles generating $11,180 in one month.

Moms who start their own blogs can connect with a global community of other mothers while also earning income from advertising, sponsored content, offering services, or selling physical and digital products.

Understanding the Popularity of Mom Blogs

Hardworking Mom Of 2 Writes Her Blog

The rise of mom blogs is no mystery. They’ve turned into cherished online spaces that allow mothers around the globe to share their experiences, struggles, victories, and invaluable advice.

The real-life stories resonate deeply with women navigating their own journeys through motherhood. Then there’s the informative side, where expert moms guide new parents about everything from breastfeeding and potty training to managing toddler tantrums.

Many successful blogs, such as ‘Easy Baby Life‘ or ‘Swaddles n’ Bottles, provide an array of helpful resources that cover diverse aspects of parenting while peppering in personal anecdotes for a dash of charm.

This relatability factor, coupled with practical utility, has skyrocketed the popularity of mom blogs. Not only do these platforms serve as a beacon for those seeking guidance or reassurance, but have also evolved into profitable businesses generating significant income each month!

Why Start a Mom Blog?

Successful Part Time Mom Blogger

Starting a mom blog may seem like just another hobby, but it can be so much more. It offers an opportunity to connect with other moms worldwide and share parenting experiences and tips while also providing an income source! You get to work right from the comfort of your home, which many will agree is a massive advantage for stay-at-home moms.

Imagine having the ability to earn income online while taking care of your little ones. Having a blog gives you that flexibility. It doesn’t matter if you’re writing about parenting advice or offering budgeting tips; there’s room for everyone in the blogging world!

Moreover, running a mom blog could also serve as fuel for personal growth and development. As you strive to provide valuable content for your readership, you’ll find yourself learning new things every day.

Whether it’s mastering SEO techniques or getting better at photography for your posts, this continuous learning process can make blogging thrilling and rewarding.

So why wait? Dive into the world of blogging today and let your voice resonate across borders!

How Much Money Can You Earn as a Mom Blogger?

Mom Blogging Office Setup

Earning potential as a mom blogger varies greatly. Some moms manage to pull in a few hundred dollars each month, while others have found immense success and rake in full-time incomes from their blogs.

A prime example is Easy Baby Life, which was bringing home over $4,000 per month back in 2017. Even more outstanding is Swaddles n’ Bottles; this blog had earnings of $8,100 in November 2017, shooting up to $11,180 the next month!

However, it’s important to note that blogging income isn’t typically instant. It takes time to build an audience and generate steady revenue. Most successful bloggers start off small and gradually increase their earning potential by diversifying their income streams – advertising, sponsored content, affiliate marketing, and selling physical or digital products are just some ways you can monetize your mom blog.

Also, bear in mind that exactly how much money you earn hinges on the effort you put into your blog – those who treat blogging like a full-time job often see greater financial results than those who only dedicate part-time hours to it.

How Do Bloggers Earn Money?

Bloggers earn money through various methods, including advertising, sponsored content, offering services, and selling physical or digital products.


Mom blogs can generate income through advertising. Advertising on your blog allows you to feature ads from various companies and earn money based on the number of impressions or clicks those ads receive.

In fact, successful mom bloggers like Easy Baby Life, Swaddles n’ Bottles, and The Realistic Mama have earned thousands of dollars each month through advertising alone. By choosing a specific niche for your blog, you can attract advertisers who are focused on reaching your target audience.

This means that in addition to providing valuable content for your readers, you can also monetize your blog through advertising partnerships. So if you’re looking to make money as a mom blogger, don’t forget about the potential earnings that come from advertising opportunities.

Mom Blogging Setup

Sponsored content is a fantastic way for mom bloggers to earn money through their blogs. By partnering with brands and businesses, you can create engaging and informative content that promotes their products or services.

This can be in the form of blog posts, videos, social media posts, or even giveaways. As a mom blogger, you have the opportunity to share your personal experiences and recommendations while also earning income from these partnerships.

It’s a win-win situation that allows you to monetize your blog while providing valuable information to your audience. Just ensure that any sponsored content aligns with your blog’s niche and provides real value to your readers.


As a mom blogger, offering services can be a great way to diversify your income streams and provide value to your audience. Whether it’s consulting, coaching, or freelancing in areas related to your blog niche, providing services allows you to share your expertise and help others.

Not only can you earn money by offering services, but it also offers an opportunity for personal growth and networking within the industry. By leveraging your knowledge and skills, you can create additional revenue streams while establishing yourself as an authority in your field.

So don’t hesitate to explore the possibility of offering services as part of your blogging journey.

Mom bloggers have found success by offering various services such as parenting advice consultations, budgeting and personal finance coaching, health and lifestyle coaching, DIY craft workshops, cooking classes, or recipe creation services.

The possibilities are endless! Take advantage of platforms like Instagram or Facebook groups where moms gather online; these venues will enable you to connect with potential clients who need guidance from someone with firsthand experience – like yourself! Remember that providing valuable content through blog posts is important too: this will build trust between readers so they’re more likely to seek out what else you have to offer.

Physical & Digital Products

As a mom blogger, I have the opportunity to sell both physical and digital products through my blog. It’s a great way to monetize my content and provide value to my audience at the same time.

Physical products like merchandise, such as t-shirts or coffee mugs with catchy slogans related to motherhood, can be popular among my readers who want something tangible to show their support.

On the other hand, digital products like ebooks or online courses allow me to share my expertise and provide valuable information in a convenient format that can be easily accessed by busy moms.

Examples of Successful Mom Blogs

Mothers Contented Face After Mom Blog Success

If you’re curious about which mom blogs are hitting it big, check out these successful examples: Easy Baby Life, Swaddles n’ Bottles, and The Realistic Mama. These moms have turned their blogs into profitable businesses – find out how they did it!

Easy Baby Life

Easy Baby Life is a successful mom blog that has proven its income potential. In 2017, it made over $4,000 per month, showing that moms can earn a significant income from blogging.

As part of the examples of successful mom blogs, Easy Baby Life serves as an inspiration for those looking to start their own profitable blog. It is highly recommended to use as the platform for blogging, and Easy Baby Life showcases the benefits of this choice.

With its success and earnings, Easy Baby Life demonstrates the possibilities of turning your passion for motherhood into a lucrative online business.

Swaddles n’ Bottles

Swaddles n’ Bottles is a prime example of a successful mom blog. With its significant financial success, this blog has proven that it’s possible to make money while sharing valuable insights and advice with fellow moms.

In fact, in November 2017, Swaddles n’ Bottles earned an impressive $8,100, and the following month, their income grew even further to $11,180. This mom blog serves as an inspiration for women looking to monetize their passion for writing and parenting.

So whether you’re a stay-at-home mom or simply have a knack for creative storytelling, starting your own profitable mom blog like Swaddles n’ Bottles could be the perfect opportunity to earn extra income while pursuing your interests.

The Realistic Mama

The Realistic Mama is a popular and highly successful mom blog that has been generating over $20,000 per month, according to its income reports. As one of the examples of thriving mom blogs, The Realistic Mama offers valuable content and insights for women who are looking for practical advice on parenting, budgeting, health, lifestyle tips, DIY projects, cooking and baking ideas, and more.

With an engaging writing style and a focus on providing real value to its audience, The Realistic Mama has become a go-to resource for moms seeking relatable guidance in their everyday lives.

Through various monetization strategies such as display ads, affiliate marketing, sponsored posts, and selling physical or digital products like e-books and templates, The Realistic Mama has achieved significant success in turning their passion into profit.

Steps to Starting a Profitable Mom Blog

Struggling Mother Updating Her Blog

To start a profitable mom blog, you need to choose your niche, pick a blog name, choose a blogging platform, set up a WordPress blog, customize your blog design, download important WordPress plugins, create your first blog posts, promote your blog, monetize it and build an email list.

Choose Your Niche

Choosing your niche is the first step toward starting a successful mom blog. It’s important to choose a niche that aligns with your passion and expertise. With so many options available, you can select a niche such as parenting advice, budgeting and personal finance, health and lifestyle, DIY and crafting, cooking and baking, self-employment, or education.

By choosing a specific niche, you can target a specific audience who are interested in what you have to offer. This will help you build a loyal following of readers who are eager to engage with your content.

So take some time to consider your interests and experiences before deciding on the perfect niche for your mom blog adventure!

Pick a Blog Name

Choosing a blog name is a crucial step in starting a profitable mom blog. You want your name to stand out and grab the attention of readers. Remember, there are millions of blogs out there, so it’s important to be unique! Take some time to brainstorm ideas that reflect your niche and target audience.

Researching what other successful mom bloggers have named their sites can provide inspiration and help you come up with creative ideas. Once you’ve narrowed down your options, choose a name that is memorable, easy to spell, and relevant to your content.

Your blog name is like the first impression readers will have of your site, so make sure it reflects who you are and what you offer.

Take advantage of this opportunity to showcase your creativity while also staying true to yourself as a mom blogger. Avoid using generic names or ones that could easily get lost among other blogs in the same niche.

Choose a Blogging Platform

I recommend choosing as your blogging platform. It’s a popular choice because it allows for more monetization options compared to other platforms. WordPress is user-friendly, customizable, and has a wide range of themes and plugins available.

To get started, you’ll also need reliable web hosting services like Bluehost, which is affordable and highly recommended for WordPress blogs. With the right blogging platform and web hosting service in place, you can easily create a professional-looking mom blog that attracts readers and helps you achieve your monetization goals.

Don’t forget to customize your blog design to make it visually appealing and unique!

Set up a WordPress Blog

Setting up a WordPress blog is the first step toward starting your mom blog. With platforms like, it has become easier than ever to create and customize your own blog.

Choosing over gives you more control and ownership of your content. To get started, choose a unique and attention-grabbing blog name that reflects your niche and personality.

Then, sign up with a hosting provider like Siteground, which offers specific plans for new bloggers. They will take care of the technical aspects like domain registration and web hosting so you can focus on creating amazing content for your audience.

Customize Your Blog Design

Customizing your blog design is a crucial step in creating an attractive and professional look for your mom blog. With the help of WordPress themes, both free and premium, you can give your blog a polished appearance that reflects your unique style and personality.

By choosing a theme that resonates with your target audience, you can create a visually appealing layout that captures their attention and encourages them to stay longer on your site.

Paying attention to popular blog posts and engaging with readers is also important for building a successful mom blog and increasing readership. Sharing your blog posts on social media platforms can attract more readers and increase visibility.

Download Important WordPress Plugins

To make your mom blog successful, it’s important to download and install some essential WordPress plugins. All-in-One SEO is a plugin that helps improve the visibility of your blog by optimizing it for search engines.

Google Analytics for WordPress – MonsterInsights allows you to track website analytics and gain insights into your audience. WPForms helps you create contact forms so readers can easily get in touch with you.

WP Super Cache improves the speed and performance of your website, while Sucuri enhances its security. By utilizing these plugins, you can optimize your mom blog, attract more readers, and provide a better user experience overall.

When it comes to downloading these important WordPress plugins, you can find them on the website or within the dashboard of your WordPress site itself. Installing them is easy – just follow the instructions provided and activate them once they’re installed.

Create Your First Blog Posts

Now that your mom blog is set up and ready to go, it’s time to create your first blog posts. This is where you can showcase your unique voice and share valuable content with your audience.

Whether you choose to write about parenting advice, budgeting and personal finance, health and lifestyle, DIY and crafting, cooking and baking, self-employment, or education – make sure your posts provide real value to your readers.

Use engaging storytelling techniques to draw them in and make them want to come back for more. Remember, building a successful blog takes time and effort, so be patient and keep honing your writing skills as you go along.

Promote Your Blog

Promoting your blog is crucial if you want it to be successful. You can’t just create great content and hope that people will magically find it. You need to actively promote your blog and get it in front of the right audience.

There are several effective ways to promote your blog. First, make sure to leverage social media platforms like Instagram, Facebook, and Pinterest. These platforms can help you reach a wider audience and drive traffic back to your blog.

Second, engage with other bloggers in your niche through guest posting or collaboration opportunities. This can help you tap into their existing audience and gain exposure for your own blog.

Third, utilize email marketing by creating an enticing opt-in offer on your website and building an email list of interested readers. Sending regular newsletters or updates can keep them engaged with your content and drive repeat visits to your blog.

Finally, consider investing in paid advertising, such as Google Ads or sponsored posts on influential blogs within your niche. This can help you reach a targeted audience quickly and boost visibility for your blog.

Monetize Your Blog

To make money with your mom blog, it’s important to monetize it effectively. There are several ways you can do this. First, consider advertising. You can display ads on your blog and earn money when visitors click on them or view them.

Another option is sponsored content, where you partner with brands and write posts promoting their products or services in exchange for payment. Additionally, you can offer services such as consulting or coaching based on your expertise as a mom blogger.

Lastly, consider creating physical or digital products that cater to your audience’s needs and interests – think e-books, courses, or merchandise like t-shirts or mugs. By leveraging these strategies, you’ll be well on your way to earning income from your mom blog.

Build an Email List

Building an email list is crucial for the success of your mom blog. It allows you to directly deliver your blog posts and updates to your readers’ inboxes, creating a more personal connection with them.

Plus, having an email list gives you the opportunity to promote affiliate links or products directly to subscribers, increasing your chances of earning passive income. To start building your email list, create an appealing optin form using OptinMonster that encourages visitors to your website to become subscribers.

Building an email list helps you create a loyal fan base and grow your blog even further. Remember, having direct access to your audience’s inbox is a powerful tool for any mom blogger looking to expand their reach!

Different Ways Mom Bloggers Make Money

Mom Blogger Spending Time With Her Children

Mom bloggers can make money through display ads, affiliate marketing, sponsored posts, and by selling their own products or services. Interested in learning more about these money-making strategies? Keep reading to discover how you can turn your mom blog into a profitable venture!

Display Ads

Display ads are a popular way for stay-at-home moms like me to monetize our blogs. By partnering with ad networks such as Google AdSense, we can earn money through these ads that are displayed on our blogs.

They provide a steady stream of income, allowing us to support ourselves and our families while sharing valuable content with our readers. Display ads have been an effective monetization method for mom bloggers, and it’s likely that they will continue to be utilized in 2023.

Affiliate Marketing

Affiliate marketing is a great way for stay-at-home mom bloggers to make money. It involves promoting products or services on your blog and earning a commission for any purchases made through your unique affiliate links.

Building an email list is crucial for successful mom blogs because it allows you to directly deliver your blog posts and build relationships with your subscribers. With an email list, you can also promote affiliate links or products directly to your subscribers, increasing the chances of making sales.

If you want to learn more about maximizing your affiliate income, I highly recommend taking the course “Affiliate Marketing: Everything You’re Missing.” Many mom bloggers have seen increased sales after taking this course, as shown in their Amazon monthly reports.

Sponsored blog posts are an excellent way for mom bloggers to earn money online. Companies will pay you to write reviews about their products or services. It’s a win-win situation—you get paid, and your readers get valuable information about a new product or service.

Sponsored posts can be quite lucrative if you have a large following and can attract companies who want exposure through your blog. So, the next time you see your favorite mom blogger recommending a product, remember that it could be a sponsored post!

Products or Services

As a mom blogger, offering products or services can be a lucrative way to monetize your blog. You can create and sell digital products like online courses, e-books, templates, and printables that cater to the needs of your target audience.

Physical products such as t-shirts, coffee mugs, and planners with your unique designs or branding can also be popular among your followers. By providing valuable solutions through these products or services, you not only generate income but also strengthen the connection with your readers.

It’s an exciting opportunity to showcase your creativity and problem-solving skills while making money from your passion for blogging.

Deciding on Your Monetization Strategy

Mom Of 4 Writing In Her Blog

When it comes to deciding on your monetization strategy for your mom blog, there are several options to consider. One popular method is advertising, where you can display ads on your blog and earn money based on the number of clicks or impressions they receive.

Another option is affiliate marketing, where you promote products or services and earn a commission for any sales made through your referral. Sponsored content is another way to make money, where brands pay you to create content that promotes their products or services.

Additionally, offering services such as coaching or consulting can be a lucrative income stream. Finally, selling physical or digital products related to your niche can also help boost your earnings.

The key is to choose monetization strategies that align with your target audience and provide value to them while generating income for yourself.

For example, I often ask myself questions such as, “Which monetization strategy would work best for my mom blog. Should I focus on displaying ads? Or should I dive into affiliate marketing and promote products I believe in? Would sponsored content would be a good fit since I love working with brands? Maybe providing coaching sessions or creating online courses could be my path. And let’s not forget about selling physical or digital products! With so many options available, it’s important for me to carefully consider what will resonate most with my audience while bringing in the revenue I need.”.

Importance of Providing Real Value

Successful Business Woman And Blogger

Providing real value is essential for the success of your mom blog. Here are some reasons why:

  1. Builds Trust: When you consistently deliver valuable content, your audience will trust and rely on you as a reliable source of information.
  2. Increases Engagement: Valuable content encourages readers to engage with your blog by leaving comments, sharing posts, and participating in discussions.
  3. Attracts New Readers: When you provide real value, people are likelier to share your content with others who may find it helpful and relevant.
  4. Establishes Authority: By offering valuable insights and tips, you position yourself as an expert in your niche, making attracting opportunities such as sponsored posts or collaborations easier.
  5. Boosts SEO Rankings: Search engines prioritize websites that offer high-quality content. Providing real value can help improve your search rankings and increase organic traffic to your blog.
  6. Encourages Repeat Visitors: If readers consistently find value in your content, they are more likely to return to your blog regularly for new updates and recommendations.
  7. Drives Conversions: Valuable content can influence readers’ purchasing decisions by providing them with helpful information about products or services that align with their needs or interests.
  8. Fosters Long-Term Relationships: When you provide consistent value over time, you build strong connections with your audience that can lead to long-term loyalty and support.
  9. Sets You Apart from Competitors: In a saturated blogging market, providing real value helps differentiate yourself from other bloggers in the same niche by establishing a unique selling proposition (USP).
  10. Creates Positive Reputation: Offering valuable insights positions you as a reputable blogger within the industry, increasing opportunities for partnerships and collaborations with brands.

How to Promote Your Content

Mom Working While Daughter Plays

Promoting my mom blog takes a lot of effort, but it’s worth it to reach more readers. Here are some effective ways to promote your content:

  1. Share on social media platforms like Facebook, Instagram, and Pinterest.
  2. Collaborate with other mom bloggers for guest posts and cross-promotion.
  3. Engage with your audience by responding to comments and messages.
  4. Use search engine optimization techniques to improve your blog’s visibility on Google.
  5. Join relevant online communities and forums to share your expertise and attract new readers.
  6. Create visually appealing graphics to make your content stand out on social media.
  7. Offer incentives such as freebies or exclusive discounts to encourage people to share your blog posts.
  8. Write guest posts for popular parenting websites or publications to reach a wider audience.
  9. Utilize email marketing by capturing email addresses through opt-in forms on your blog.
  10. Collaborate with brands for sponsored content or product reviews.
  11. Attend conferences or networking events to connect with other influencers in the mom blogging community.

The Need to Grow Your Email List

Relaxing Home Atmosphere Running A Blog

Building an email list is a crucial step for any successful mom blog. Why? Well, having an email list allows you to directly deliver your blog posts and updates straight to your readers’ inboxes.

This helps you build relationships with your audience and keeps them engaged with your content. But it’s not just about delivering blog posts – you can also use your email list to promote affiliate links or products directly to subscribers, increasing the potential for earning money through your blog.

To start growing your email list, consider creating an eye-catching optin form using a tool like OptinMonster. This will encourage website visitors to become subscribers and join your loyal fan base.

Remember, when it comes to making money from blogging, having a good, engaged email list can be more valuable than simply focusing on high page views alone. So don’t underestimate the power of growing that email list!

The Importance of Constant Learning in Blogging

The Difficulties Of Keeping Up With A Mom Blog

Constant learning is crucial in the world of mom blogs. To stay ahead and continue growing, here are some important areas to focus on:

  1. Stay updated with the latest trends and news in your niche.
  2. Learn new strategies for content creation, such as SEO optimization.
  3. Keep improving your writing skills to engage and captivate readers.
  4. Explore different marketing techniques to promote your blog effectively.
  5. Educate yourself about monetization strategies to maximize your income potential.

Remember, blogging is an ever-evolving field, so it’s important to keep learning and adapting to stay successful.

The Future of Mom Blogs

The Rewards Of Being A Mom Blogger 1

As a mom blogger myself, I’m constantly thinking about the future of mom blogs. And let me tell you; it looks bright! Despite the rise of social media platforms and other forms of digital content, mom blogs continue to thrive.

In fact, conferences like the Mom 2.0 Summit, with over 1,100 attendees, show that there is a strong demand for this type of content.

One reason why mom blogs are here to stay is because they provide authentic and relatable content for women who are navigating motherhood. By sharing personal experiences and helpful tips, these blogs create a sense of community and connection among moms.

And as long as there are moms out there looking for support and advice, mom blogs will continue to be relevant.

Furthermore, the $11 billion mom-influencer industry proves that brands recognize the value of reaching out to moms through bloggers. Mom influencers have become an important part of marketing strategies, as they can effectively promote products and services to their highly engaged audience.

So if you’re considering starting a mom blog or already have one, don’t worry about its future. Mom blogs are not going anywhere anytime soon! With dedication and passion for what you do, your blog has the potential to grow and thrive in this ever-evolving digital landscape.

Frequently Asked Questions About Mom Blogs’ Popularity In 2023

Are mom blogs still popular in 2023?

While the popularity of mom blogs may vary, they continue to have a strong following in 2023. Many moms still find value in reading and connecting with other moms through these blogs.

Why are mom blogs popular among readers?

Mom blogs are popular among readers because they often provide relatable content, advice, and support for other mothers. They cover topics such as parenting tips, lifestyle, recipes, and personal experiences that resonate with their audience.

How can I start my own successful mom blog?

To start your own successful mom blog, it is important to identify your niche or unique perspective within the parenting community. Create high-quality content consistently and engage with your audience through comments and social media platforms. Building a strong online presence and promoting your blog through various marketing strategies can also help attract more readers.

Can I monetize my mom blog?

Yes, you can monetize your mom blog through various means such as sponsored posts, affiliate marketing, brand partnerships, advertising space on your website, creating digital products or courses for sale, or even offering services like coaching or consulting related to parenting or specific niches within motherhood.


In conclusion, mom blogs will continue to be popular in 2023 as stay-at-home moms are finding success and fulfillment in sharing their experiences online. With the potential to earn a significant income through various monetization strategies, starting a mom blog remains a viable option for those looking to work from home and connect with a supportive community of fellow mothers.

As long as there is an audience seeking advice on parenting, budgeting, health, and more, mom blogs will continue to thrive in the years to come.




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I'm Crystal. I'm married to Dale, and mother to Johnny.Some might say that my life is perfect because I get to do all the cliché wife things like cooking, cleaning, and decorating - but there's more! I also have many hobbies including needlework (crochet), sewing, and reading. My son's education is important, so we homeschool him together.

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