I have seen many new bloggers who do not style their blog posts in a manner that make it easy to read in our fast paced life. I know if you read some of my older blog posts you’ll see these same offenses happening on my very own blog. I just haven’t slowed down enough to fix them. However, through the years of blogging I have learned many different ways to keep readers interested in reading my blog posts more.
Let me state, I’m NOT an expert on this by any stretch of the imagination. I do see other bloggers who have a way of capturing my attention with the way they style their blog posts even better than I do with my blog posts. You can even check out my tribe mate’s blog Written Reality as a prime example.
However, if you’re new to blogging or are wanting companies to consider working with you then you might want to heed some of my advice.
10 Blog Writing Tips
- Use your heading text correctly – Use this to separate your content into sections. For each section make a heading or a mini title for it and use H2. You do NOT use H2 text for attention grabbing moments in your text.
- Use BOLD font to capture attention– Notice I’m using bold print to capture your attention for each new tip, but I’m NOT using H2 font. Also don’t use H2 in your call to action.
- Make your images Pinterest ready – By that I mean, make a clear and concise picture that others will want to pin. Pinterest loves tall pictures best. However, that is not always the case. If the picture is clear enough and gives the reader something they are after then it will still get repinned or bring traffic to your site.
- The Only Thing Centered – The only thing you want to have centered in your blog posts would be your image, videos, and any quotes or major key points. If you can keep your key point under 100 characters, I recommend using Click to Tweet Plugin so that you can get your readers to tweet that point out for you.
- Write professionally – We all have gotten in the habit of using smiley faces, dots, and many other forms of expressions in our writing, but when you put that in a blog post it really takes away the professionalism to them. (Mind you, before I started writing for companies all the time I was just as guilty!). If you’re not able to handle this yourself, then you’ll want to work with an organization like AdvancedWriters to help you smooth things out. Trust me, you don’t want to skimp on this.
- Check Spelling and Grammar– I personally check my spelling and grammar using my Microsoft Word program. HOWEVER, even I’ve noticed it’s not catching all of my mistakes like I thought it was all this time. I personally have several blog posts that need to be highly edited even though at the time of publishing them I didn’t realize that. If did find Grammarly, which is a program that helps with editing posts and everything else we do on our computer. I LOVE it. I have the pro version and find it worth every penny.
- Paragraphs – You’re taught in school to write a paragraph with 4-8 sentences. That doesn’t go over very well in the blogging world at all. You want to keep your paragraphs to 2-3 sentences each. If you have to use 4, do it.
- Ads- It’s okay to have ads on your blog and people are getting accustomed to seeing them on blogs a lot now. However, if we’re having to play seek and find for your content it’s not going to make us want to come back. If we have to close out of pop ups to comment and share your content we’re not going to do it. If we have to wait for a pop up to get out of our way to read the content, that’s not going to work either.
- Pop Ups- Pop ups work for MAJOR businesses. They work for even big time bloggers because they already have their name well known. The way I look at it, they’ve earned the right to have that pop up blocker on their site. We want to know what they are saying and doing. If you’re just starting out though, don’t make it hard for us to get to know you or read your content.
- Be YOU! – You can still tell your story the way you want. However, if you want to be treated like a professional and gain the money that comes with it, you have to wear the right outfit. In this case, you have to wear the right kind of layout for your blog and your content.
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These blog writing tips are not the end all, and there are still many other tips that can be added to this list to make them more SEO friendly and beyond. If you want to learn about those types of rules be sure to check out Kelli and Crystal’s #LearntoBlog Online Blog Conference.
Bloggers, what other blog writing tips would you add to this list?
If you’re a reader who doesn’t blog, tell me what makes you want to continue reading a blog and what annoys you?