It has been brought to my attention that many bloggers have no clue what to focus on the most. I am going to address the first five things that come to mind for me that I wish I had focused on more when I first started blogging or at the very least when I decided that I wanted to start making money blogging.Please Pin This Image.
Five Things Bloggers Need To Worry About
It’s been said many times over that “content is king.” Here’s the kicker though you have to be strategic with your content. It has to address something you’re readers are going to want to read. It has to give them something. As I teach my kids about “author’s purpose” in their Language Arts courses, I’m reminded that there are really only three different forms of purpose for writing. That is to inform, entertain, and persuade someone to do something. In the blogging world, it’s not much different.
I’ve always been better at inform and persuasive style writing. Yet, I have had to learn to grow into being more entertaining with my writing. (I’m still not there completely yet.) When we write in the blogging world, our readers do not have much time to read. We have to ensure that our writing is done in a manner that is easy to read and also gives the reader what they are after.
If you’ve been in the blogging sphere at all for any length of time then you’ve heard the term SEO (Search Engine Optimization.) This is vital to success! For almost my entire blogging career, I didn’t pay it a bit of attention. I have over 1300 posts, and I’d bank that less than a 1/4 are optimized for SEO. Since I have started using SEO more diligently in the past couple of months, I can see a vast improvement in my page views and even the loyalty of readership is growing too. Again, they are searching for what I’m offering them.
If content and SEO are the two biggies, then you have to have proper time management to do the research for the right keywords and also write quality content. Plus you have to do other “blogging tasks too.” Many bloggers also haven’t figured out how to juggle professional blogging and their home lives. That’s where you have to decide early on what your blogging hours are going to look like and what you can tackle extra beyond the content aspect.
Once you have the quality content that is done with SEO in mind, and your time available to work each week for your blog it’s time to ensure you put in some time for marketing. Marketing consists of being active on the social media accounts where your readers are. If you have limited time make sure you’re spending it on the social media accounts where the majority of your visitors come from. Also find blogs both big and small within your niche and be sure to share their content and add quality comments to their posts.
This one is a biggie for me. If you have followed my blog for any length of time you’ve seen how many times I’ve changed the theme by myself for the most part. I never did get it to look the way I wanted until I hired a professional designer. I highly recommend Engine 1 Media designs. As another newer blogger pointed out that if you have a quality design from the word go, it does make a powerful difference. However, if you’re not wanting to dish out money right away, I do suggest that you stick with a clean and easy to manuver website. Also make sure your site is mobile friendly. I HIGHLY recommend you go to WordPress if you’re still on Blogger for a long list of reasons.
If you focus on these five things from the beginning, you’re well on your way to a successful blogging career. Mind you these are NOT the end all of things I suggest you focus on. They are just the “top” five things that I think make a huge difference.
What would you say are the top five things bloggers need to focus on?
Don’t forget to check out Pepper’s BloggingTidbits too.