In my search for finding ways to market my blog, I continually see the suggestions to use social media and focus on SEO in every article. Those are great things to do and focus on, but that should not be your only ways of marketing your blog. Many new bloggers get sucked into thinking only along those lines and end up not gaining new readers for their blog. I have found that I focused on blog marketing with some old school methods it did make a positive difference in my traffic.
What happens if ALL social media closes down?
If all social media were to become nonexistent for whatever reason, would you still gain traffic? Would your blog still matter to anyone other than you? That is a pretty tough question for many bloggers to answer because they rely so much on social media to bring them traffic. The sad fact for me is I’ve barely gained any traffic from social media. I can only image what my traffic would be like if I could conquer getting my posts to go viral on just one social media platform.
I’ve seen many bloggers complaining lately that since Pinterest made their latest change that they do not see nearly as much traffic as they use to see. Their numbers are dropping each month steadily. I’ll grant you that means that they are spending time where their targeted audience spends their time (like you’re supposed to do!)
Blog Marketing Without Social Media
Recently it dawned on me that I want to do the same with my blog; I want to provide my readers what they want most. I want to be their go-to source for inspiration on enjoying every moment they have and knowing they aren’t alone with some of the struggles they endure.
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Blog Marketing Steps I’ve Taken Online
I’ve checked out my fellow bloggers within my niche. Many offer reasonable pricing for fellow bloggers to advertise. Some even did the exchange of advertising spots.
Commenting is an enormous form of advertisement. I’m NOT talking about small little comments many people leave! If you’re going to comment on other bloggers sites, do it right. (I’ve fallen slack on this issue too!) Take the time to read a blog post. Then write a comment that completely relates to the post. If you’re spending your time on blogs that are well within your niche or things you’re interested in, then this task will NOT be hard.
Be sure your comment adds to their posts in some form whether it’s an additional thought in relation to their article or it’s the devil’s advocate point of view. Either way, you want to be the commenter that enhanced the conversation in some way. (Do this on their blogs and their social media.) If you like the post, be sure to share it. If you write about the topic or plan to do it, be sure you store that link! You’re going to take that link and use it on your blog in some active form. This way they’ll want to share your posts too. This creates a win-win relationship between you both.
Guest post blogging is NOT dead. Be sure to reach out to other bloggers within your niche about doing some guest post writing on their blogs too. FIRST and foremost, get to know their blog. Subscribe to get their blog posts as they write them and read and interact on their blogs. Let them see you as a fan of their site! Then approach them about writing on their site. Learn from them if they are a bigger blogger.
Be sure to use proper SEO Keywords. This is a bit complicated, to say the least, but it’s well worth taking the time to do it. I personally use the Squirrly plugin and it saves me a good chunk of time while giving me amazing results.
Suggested Offline Blog Marketing
My Dad is a true blue salesman. He could probably sell you the hat you’re wearing without you even knowing it.
He made some pretty powerful suggestions on how to use my business cards for some when I get my new set.
- Take them to local hotels and ask to display them somewhere in the hotel. (Even talk to the hotel management about doing an exchange for the right to do that. Many hotels have packages they provide their guests. It’s something worth considering.)
- Post your business card or flyer on advertisement boards on college campuses, grocery stores, and anywhere you can post it locally and when you’re out.
- Hand it to a waitress or server as part of your tip to them
- If you wrote about a topic on your blog and it comes up in conversation mention it, and give your business card.
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You can also buy an ad from your local newspapers for a relatively reasonable rate. Many times you can even write up an article for your paper telling them your story. People are always in amazement about how someone from their local area grew to be so big online. (Even if you have a few followers online, it’s still more than most people have.)
Do you save old magazines? Take those magazines you’re no longer reading and attach your business card to them. Then give them to a local doctor’s office or somewhere they will be used by guests waiting. (That’s also a great place to see if you can leave your business card at too.)
Do some elevator pitching literally! You’ve created that an elevator pitch, what better time to do it than when you’re on an elevator ride with strangers. Many times in passing you can strike up a conversation with a stranger on something you have in common. It’s a good time to spread the news about your blog as a way to get to know you more. Face-to-face marketing is still allowed and useful.
I’ve provided you with several ways to market your blog that doesn’t include social media.
What are some other ways you can come up? (Yes, I know of plenty more that I didn’t share in this post!)