What is SEO?
SEO, Search Engine Optimisation. If you want to be ranking on the first page of Google and gaining organic traffic to your website then Search Engine Optimisation are three words you can’t ignore. SEO, in essence, means optimising your website content to ensure that it ranks for your keywords when searched. Search engines work by sending out their ‘spiders’ which then ‘crawl’ the pages of your website and then ‘index’ them by their themes and keywords when someone then searches for those keywords the search engine displays your web page.
Why should you consider outsourcing your SEO?
One of the biggest questions asked about SEO is whether it should be outsourced. Regardless of the few positives to doing your SEO in house, such as having more control over your own campaigns, the decision to outsource SEO just seems to always come out on top. Here are 4 reasons why.
SEO takes skill
Learning the ins and outs of SEO can take a very long time, which can be costly if you are trying to learn it yourself or teach it to your staff. Outsourcing your SEO will ensure that someone with the right knowledge is handling your website and will guarantee you the best result within the shortest time frame.
An in house SEO specialist will cost you a lot of money and not even the big company players often shell out to have an SEO specialist in-house. You may think that some of your preexisting marketing team can take over the SEO aspects of your website, which they can, but SEO is tim consuming and not a one time affair, which will mean that in the long run they will fall behind on their own tasks and you will need to hire additional resources to help them. Let them get on with their job and outsource.
SEO requires more than just knowledge
SEO specialists have more than just SEO knowledge they have the software and tools they need to accurately track and monitor SEO performance and these tools often come with a hefty price tag. If you decide to try and take on this task in house you will not only need to find and pay for these tools but learn how to use them too.
Outsourcing lets a third party look from the outside in
SEO works by using the keywords and phrases used by your target market, quite often your target market isn’t going to be an industry expert, which means, if you try to handle the SEO yourself you may over complicated your keywords. By outsourcing your SEO to a professional such as Ignite Digital, that doesn’t know your industry they will help you to create keywords or phrases which will most likely be used by your target audience. For example, if you wanted this post to rank on google you may not use the phrase ‘SEO analytics advice’, but instead ‘how to make my website rank on Google’ as this will be the more commonly searched for phrase.