Posters are useful for a great many occasions. Whether it’s to advertise a local event or for general information in a community, there are few better ways of getting the necessary information across. Of course, not all posters are made equal – there are certain qualities which you need to ensure they have in order to make them work as well as possible. In this post, we are going to take a look at some of those qualities. What is it that makes for great poster design? And how can you easily make sure that your homemade posters do the job? Let’s take a look and see what we can discover about what makes for a great poster or flyer.Photo via: pexels
Easy To Read
Above all, the information on the poster is what is really important. As long as that information is delivered in an engaging and positive way, then the poster or flyer has done its job perfectly. This is why one of the most important elements is that the post is easy to read, even from a relatively far distance. To achieve this, make sure that all relevant lettering is large enough to stand out, and ideally coloured so that it reads easily against the background. Lesser important information – venue, time, etc. – can be in a smaller font size, but the main information needs to be immediately readable if the poster is to do its job. You can easily ensure that you are using a decent font size by using a free poster maker online.
Contrast is an amazingly powerful thing. With the right use of it, you can make something stand out a lot more than it would by using complementary colors. While there is a place for complementary colours, it is also true that sing contrast can make a big difference to how well received the information is, and how the whole piece looks overall. If there is one thing in particular that you want to be particularly obvious from any distance, then using contrast in the right way is bound to make it stand out – even if it is relatively small in size. This is a useful tip to remember when it comes to making the most of the space you have.
The Power Of A Big Visual
While there are many ways of designing posters, and no one way is best, there is something to be said for the kind of poster which uses one big visual. Having a large image as the central focal point helps to really draw everything together, and it is likely to promote a particular feeling or understanding which is helpful if you are advertising something. This is particularly useful for businesses or those who are promoting an event of some kind, but it is also just a good rule of thumb for any poster or flyer. One strong image is often all it takes to get people to take notice, and to understand in a heartbeat what the poster is all about. The quicker you get the information across, the better.