The nutritional supplement industry generates approximately $177 billion globally each year, yet consumer confusion remains at an all-time high. Against this backdrop, doTERRA, the Pleasant Grove, Utah-based essential oils company, launched its Wellness Made Simple initiative in August 2025, targeting what the company identifies as a fundamental problem: overwhelming choice paired with declining nutritional value in modern food supplies.
The Two-Minute Solution
The program centers on a straightforward premise—wellness routines should take no more than two minutes daily. “Wellness isn’t always easy, but it should be simple. That’s the heart behind this initiative,” said Maquel Shaw, executive vice president of marketing for doTERRA, in announcing the program. “With ‘Wellness Made Simple,’ we’re giving people the tools and confidence to take better care of themselves, one small habit at a time.”
The core offering consists of three products packaged as the Foundational Wellness Bundle: VMG+ Whole-Food Nutrient Complex, EO Mega+ Essential Oil Omega Complex, and doTERRA PB Restore ProBiome Complex. Each product targets a specific aspect of nutritional health—comprehensive nutrition, omega fatty acids, and gut health, respectively.
Technology Meets Nutrition
What distinguishes this approach from conventional supplement offerings is the incorporation of liposomal technology. VMG+ uses lipid spheres called liposomes to encapsulate vitamins, protecting them from premature breakdown in the digestive system. According to the company’s preclinical research, this technology can enhance absorption and retention of micronutrients by up to 500 percent on average.
The VMG+ formulation contains over 90 ingredients organized into five proprietary blends. The Bioavailability Boosting Blend incorporates essential oils from lemongrass, lavender, ginger, peppermint, and wild orange, which the company states work with the body’s natural chemistry to optimize nutrient absorption.
A human clinical study referenced by the company showed participants who used VMG+ for six weeks experienced an average reduction of 27.8 percent in C-reactive protein levels—a marker of inflammatory response. The same study indicated that taking VMG+ lowered average epigenetic age by approximately two years.
Market Context and Business Model
The initiative arrives at a time when the nutritional density of fruits and vegetables has declined by an estimated 80 percent over the past 30 to 40 years, according to data cited by the company. This nutritional deficit creates a market opportunity that extends beyond traditional supplement consumers.
The program integrates with doTERRA’s existing business structure, which operates through a network of over 10 million customers and independent distributors called Wellness Advocates. Customers who purchase the Foundational Wellness Bundle and maintain monthly orders through the company’s Rewards program receive a complimentary 5-milliliter essential oil each month—a retention mechanism that encourages consistent product usage while introducing customers to the broader product line.
Product-Specific Innovation
Each component of the bundle addresses specific absorption challenges found in traditional supplements. The EO Mega+ sources its omega fatty acids from wild-caught fish off the coast of Norway, enhanced with the company’s Wild Orange essential oil. The PB Restore uses a dual-chamber, time-release capsule design to deliver prebiotics, probiotics, postbiotics, and bacteriophages throughout the day rather than in a single dose.
The VMG+ itself combines benefits previously available only through purchasing three separate products: Alpha CRS+, Microplex VMz, and a greens superfood blend. By consolidating these into a single powdered drink format, the company addresses both convenience and compliance challenges common in supplement regimens.
Expansion Plans and Market Response
The company has indicated plans to develop the initiative over the next two years, adding educational resources, digital tools, and community support elements. Three bundle configurations are currently available: the complete Foundational Wellness Bundle, a VMG+ and EO Mega+ combination, and VMG+ as a standalone product.
Customer testimonials collected by the company suggest early adoption patterns. “Now that I’ve been using these products for a month, I feel more energy and clarity. I can keep up with my kids and feel like myself again,” reported Dr. Tina Wong, identified as an early program participant. Mari Weaver, another participant, noted improved sleep quality and reduced stress levels after beginning the regimen.
Industry Implications
The Wellness Made Simple initiative reflects broader trends in the supplement industry toward bioavailability enhancement and simplified routines. By focusing on absorption technology rather than merely increasing dosages, the approach addresses a fundamental inefficiency in traditional supplement formulations where up to 80 percent of nutrients may go unabsorbed.
The program’s structure—combining product innovation with business model integration—demonstrates how direct selling companies are adapting to changing consumer preferences for evidence-based wellness solutions. The emphasis on a two-minute daily routine acknowledges time constraints that often derail wellness programs, while the monthly essential oil incentive creates a discovery mechanism for the company’s broader product portfolio.
As the supplement industry continues to expand, initiatives like Wellness Made Simple suggest a shift from product proliferation toward integrated systems that prioritize absorption, compliance, and measurable outcomes.
